Going Shopping
Wednesday, November 28th, 2007
As we reported on Nov. 15 when our redesigned website launched, Robanda International (robanda.com) has bought nail file manufacturer Realys (tropicalshine.com). This is a great-fit acquisition for Robanda, and boosts its ranking on my short list of “Suppliers Beauty Store Owners Should Watch” even higher.
Robanda president David Leib notes in our story (see News) that his company will run Realys as an independent company, growing the Tropical Shine brand and the private-labeling business. Based on Robanda’s last deal—acquiring in January Bodyography Professional Cosmetics (bodyography.com)—and its phenomenal success since (including a new mineral makeup line), I have no doubt that his company will grow Realys.
In fact, Realys is now promoting its redesigned website and a new Happy Valentine’s Day Pedicure Pack (a 7-inch Mylar foot file, a 5½-inch 3-Way Buffer and toe separators). Contact your local distributor or call 888/473-2597 for more details.
In addition to Tropical Shine and Bodyography products, Robanda offers Jingles Professional hair care and hair color (jinglesinternational.com), Robanda antiaging skin care, the Mr. Pumice line (mrpumice.com), and brands such as Batiste Dry Shampoo and Fade Out skin care. And the company understands the beauty store sector, including the value of introductory deals and displays.
It’s hard to believe that Robanda actually started with only four SKUs. Watch for David, his brother Anthony Leib, Robanda’s vice president of sales, and their cousin Shawn Russell, the company’s international sales manager, to go shopping again. These guys aren’t done yet with what they want Robanda to be.
See you next Wednesday,
Marc
As we reported on Nov. 15 when our redesigned website launched, Robanda International (robanda.com) has bought nail file manufacturer Realys (tropicalshine.com). This is a great-fit acquisition for Robanda, and boosts its ranking on my short list of “Suppliers Beauty Store Owners Should Watch” even higher.
Robanda president David Leib notes in our story (see News) that his company will run Realys as an independent company, growing the Tropical Shine brand and the private-labeling business. Based on Robanda’s last deal—acquiring in January Bodyography Professional Cosmetics (bodyography.com)—and its phenomenal success since (including a new mineral makeup line), I have no doubt that his company will grow Realys.
In fact, Realys is now promoting its redesigned website and a new Happy Valentine’s Day Pedicure Pack (a 7-inch Mylar foot file, a 5½-inch 3-Way Buffer and toe separators). Contact your local distributor or call 888/473-2597 for more details.
In addition to Tropical Shine and Bodyography products, Robanda offers Jingles Professional hair care and hair color (jinglesinternational.com), Robanda antiaging skin care, the Mr. Pumice line (mrpumice.com), and brands such as Batiste Dry Shampoo and Fade Out skin care. And the company understands the beauty store sector, including the value of introductory deals and displays.
It’s hard to believe that Robanda actually started with only four SKUs. Watch for David, his brother Anthony Leib, Robanda’s vice president of sales, and their cousin Shawn Russell, the company’s international sales manager, to go shopping again. These guys aren’t done yet with what they want Robanda to be.
See you next Wednesday,
Marc




