Blogs

Help a Customer, Make a Sell

Submitted by manyeshab on Tue, 01/31/2012 - 17:28
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My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.

A Beauty Boutique in The Shops at Target

Submitted by marc birenbaum on Tue, 01/24/2012 - 11:08
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Come May 6, The Cos Bar will be in all Target stores and target.com as part of the “first flight” of The Shops at Target in the latest—and perhaps greatest—version of a beauty store-within-a-store. How interesting!

On Jan. 13, Target announced this new program, where it’s directly partnering with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its customers. “Flights” are planned for 2012 and beyond in the ongoing program.

DIYing Is In

Submitted by smkelly on Tue, 01/10/2012 - 13:54
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Americans will prefer to “do it themselves” in 2012—including when it comes to beauty, recently released Chase Card Services research shows.

For example, 59% of those surveyed in the What’s On Your Slate? survey from ChaseSlateSM with Blueprint plan to keep up their appearances using at-home beauty products such as nail polish or self tanners.

In comparison, 22% will make regular salon visits—and only 2% will utilize full-service salon packages.

Other notable findings include:

Consumer Survey: Haircut Is Top Beauty Activity

Submitted by Anonymous on Tue, 01/03/2012 - 14:27

If your beauty store has a salon, the No. 1 service you should be offering is a haircut. That’s what I see in the results of a LivingSocial Vanity consumer survey released on Dec. 14 as part of the local deals website’s ongoing effort “to discover and share information about local social trends and behavior.”

Online Ads Boost Offline Sales

Submitted by manyeshab on Mon, 01/02/2012 - 07:00
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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.

Better Late Than Never

Submitted by Anonymous on Mon, 01/02/2012 - 07:00
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A full 41% of the 13,472 online shopping consumers polled from Nov. 17 to Nov. 30 in the fourth annual winter holiday survey from PriceGrabber plan to shop between Dec. 21 and Dec. 24 for gifts.

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