Andis Co. Hires VP of Marketing

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Andis vice president of marketing Karen Formico

Andis Co.—manufacturer of handheld tools to trim, cut, curl, straighten and dry hair—has added a new member to its team. Karen Formico has joined the company as vice president of marketing—a newly created position in which she is overseeing all marketing, public relations, advertising and communications initiatives.

“We welcome Karen to the Andis family,” says president/CEO Matthew Andis. “She has extensive experience that will be valuable to help us expand our presence globally. We're looking to her to provide expertise that catapults her into a leadership position as the company's marketing visionary.”

Prior to joining Andis, Formico was marketing manager for 15 years with Broan-NuTone, the largest producer in North America of residential ventilation products, including range hoods and bath fans. She has also held key marketing positions at both Master Lock and Simplicity, a manufacturer of lawn and garden equipment.

Formico earned her bachelor of fine arts and visual communications at University of
Wisconsin—Milwaukee.

[Image: Courtesy of Andis Co.]