Alleghany Renamed Inspired Beauty Brands
Alleghany Pharmacal has changed its name to Inspired Beauty Brands. The company is known for many longtime haircare brands, including Pure Shine, Jhirmack, Hask, Vigorol and Lustrasilk.
The brands are positioned for reach across various demographics, including the general, ethnic and professional markets, as well as OTC retail categories. Industry veteran and CEO Sam Maniaci led a group of investors in acquiring the company two years ago.
“Under new leadership and with a dynamic vision, our entire team has done an outstanding job of reinvigorating all of our brands by developing fresh, contemporary packaging; updating our fragrances to be relevant to the modern woman; introducing new, innovative products to address our consumers' needs; and implementing effective marketing and promotion efforts. It seems only natural that we should change our name to signify the substantial changes we have completed and our strategy for the future,” said Maniaci.
Inspired Beauty Brands was selected as the perfect expression of the company's vision: To Inspire All Women To Reveal Their Beauty Through Our Trusted Brands and Products, say company officials.