8 Big Deals, p. 8
8. TPR Holdings: Freeze 24/7
In July, TPR Holdings, an investor/operator in the consumer-products industry, announced that it acquired the Freeze 24/7 skincare brand.
“We believe the Freeze 24/7 brand has strong worldwide potential,” said Brian Robinson, TPR Holdings president, when the deal was announced. “It has proven sell-through and excellent brand awareness in the prestige distribution channel. We plan on increasing innovation, expanding online presence and sharpening in-store execution efforts.”
A Cosmetic Executive Women’s Beauty Award winner, Freeze 24/7 uses a complex blend of unique ingredients that produces a visible reduction in the appearance of fines lines and wrinkles.
TPR’s target investments include mass and prestige opportunities in health, wellness, beauty and fragrances. Previously, TPR acquired the cause-related beauty license for Susan G. Komen for the Cure as well as a controlling interest in Oscar Blandi Hair Care Products.
Marc Birenbaum is executive editor of Beauty Store Business.