8 Big Deals, p. 2
2. Fisk: Barielle
In February, Fisk Industries announced that it bought the Barielle line of nail, skin and footcare solutions, stating that the company wanted to expand its distribution worldwide.
“We’re thrilled with the acquisition, and will continue to market it as a prestige line available in the finest stores,” Fisk Industries president Stephen Adler told BSB immediately after the announcement.
Barielle launched 30 years ago with its original nail-strengthening cream, which was developed for the hooves of million-dollar racehorses. When it was discovered that the jockeys who applied the cream also had improved nails, the product was reformulated for women and men.
The line now includes a variety of creams and lacquers that are formulated to address weak, discolored, splitting and hard-to-grow nails. The formulation uses keratin, protein, vitamins, oil and plant extracts, and does not contain formaldehyde, toluene or dibutyl phthalate. And the Shades by Barielle nail-polish collection provides new trends in color.
The company exhibited at Cosmoprof Worldwide Bologna 2011 in Italy and at Cosmoprof North America 2011 in Las Vegas, picking up more distributors for its newest line.